Everyone's talking about AI for contracts. Not everyone can actually make it work. Brian Powers, Co-Founder and CEO of Markups.ai, has a refreshingly honest take: AI is overhyped, adoption is elusive, and most teams trying to "add AI" to their contract workflows are going to struggle to show ROI. But when it's set up right — trained carefully on a client's specific workflow, integrated into the tools they already use — the results are real. We're talking up to 90% reduction in contract review time. Brian breaks down what makes contracts actually a strong use case for AI (rules-based, pattern-driven, predictable), why plugging into existing tools like Word, email, and your CLM matters more than a shiny standalone product, and what separates AI that sticks from AI that gets abandoned after the pilot. The honest truth? It's not easy. And it's too much work for most teams to figure out alone. This is a conversation worth having before you commit to your next AI vendor.